How to Avoid a Reimbursement Nightmare
Monday, May 11, 2015
The wrong reimbursement strategy can cripple a product or even an entire company. But there are precautions companies can take to ensure that doesn’t happen, according to Bob Thompson, MPA, MS, president of Comprehensive Reimbursement Solutions in Circle Pines, MN.
Thompson spoke at last Wednesday’s Medtech Investing Conference in Minneapolis about the process of obtaining reimbursement for medical devices and how coverage decisions can impact everything from product launches to exits.
When launching a product, medtech companies should look at third-party payers as customers because they can have such a huge effect on revenue, he said.