Understanding India's Medtech Market And Its Potential for Global Companies
Thursday, November 20, 2014
What could be easier? Take a CAT scanner model that sells well in Europe and the US, pare off some extra features to drop production cost, re-price to be competitive, and you’ll have a foolproof formula for capturing sales in India, right?
Market realities and customer preferences have a way of rudely intruding on manufacturing and sales presumptions as the medtech industry has learned in India.
With 25 offices across eight Indian cities, including Bangalore, Delhi, and Mumbai, PwC keeps a keen eye on the evolution of India’s medtech scene. India’s fast-evolving economy remains an exciting market, full of opportunity across the healthcare industry.