Bristol-Meyers Squibb Promotes Employees

Tuesday, September 29, 2015

Source: MM&M

Bristol-Myers Squibb launched a new campaign that seeks to promote the work of its employees and the roles they play in improving the lives of patients.

The campaign commenced with the launch of a website, www.workingtogetherforpatients.com. It allows users to click on a photo of 1,100 employees included in a photo mosaic on the site. Each photo has a caption submitted by employees that describes the type of work they do or why he or she chooses to work for the company. PR shop Ketchum is providing support for the campaign.

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