BlueCross BlueShield Launches New Health Benefit
Saturday, February 7, 2015
Source: Buffalo Business First
Over the next month, 220,000 Western New York households will receive a blue box in the mail from BlueCross BlueShield of WNY aimed at taking its "healthy changes everything" tagline a step further.
The boxes, which will go to all member households, contain a set of two-for-one discount cards from City Dining Cards: One with 50 discounts for healthy meals at area restaurants; and a second deck with 50 discounts for healthy lifestyle activities, such as kayak rentals with Buffalo Harbor Kayak; ice skating at Canalside; and cooking classes at William-Sonoma.