INNOVATION & TECHNOLOGY TRACK: Finding Your New Value Proposition

Governor C

The medical industry has changed considerably since the passing of the Affordable Care Act. With regulations pushing toward improving patient outcomes and reducing overall cost, companies are forced to reconsider the value each product provides. The challenge for a startup is to create a great value proposition and business model from scratch while established organizations are endeavoring to enhance existing business models.

This workshop will engage participants in an in-depth discussion focusing on real-world examples and case studies.

Discussion Points:
- How can companies change their corporate mindset?
- What does it mean today to find an unmet medical need in the dynamic market space?
- How do you solidify the new value proposition of your product?