Career Opportunities

Manager, Regional Marketing

Posted on:
Organization: Welch Allyn
Location: Skaneateles, NY

Position Overview:

Reporting to the Senior Vice President of New Healthcare Delivery Systems (NHDS), this role will lead the development and execution of regional marketing programs to support business objectives under the new strategic pillars. This position will identify opportunities, create marketing programs, and execute tactics to deliver measurable results, working in close collaboration with both NHDS and Sales leadership teams. This person will be responsible for providing leadership and creativity in the planning, execution, and reporting of regional marketing programs targeting the home / consumer market and associated channels.

Key Responsibilities:

• Execute the Go-to-Market (GTM) strategies and tactics for the NHDS businesses in the United States and Canada.
• Responsible for supporting the United States and Canada (US&C) profit and loss (P&L) for new product categories & solutions, including Telehealth/Mobile Vital Signs Monitoring, Teleretinal Imaging/Diabetic Retinopathy Screening, and Consumer (Home) healthcare devices and solutions.
• Lead the creation of regional marketing initiatives, messaging, and demand generation strategy & tactics across multiple target market segments and channels, including consumer retail as appropriate.
• Subject matter expert in the designated market segments and products/solutions, including complete understanding of value propositions, attributes, pricing, competitive positioning, call points, purchase decision-makers and direct-to-consumer channels.
• Responsible for competitive and market share analysis for the US&C region in designated categories.
• Facilitate the establishment of customer reference sites, evidence-based proof points, and testimonials of product value propositions.
• Collaborate with regional sales teams to identify target segments for focused sales and promotional activities.
• Provide input into product development roadmap priorities, new opportunity identification, and product requirements.
• Provide input for regional forecasts and works with NHDS and Sales leadership to deliver the regional financial plan for the designated categories.


Required Background:

• Bachelor’s degree in Business, Marketing, or related technical discipline. MBA preferred.
• Requires 10+ years of successful experience in consumer healthcare marketing and channel relationship management.
• Requires extensive experience as regional marketing lead for complex go-to-market projects including leading day-to-day activities of multiple new products launch initiatives.
• Demonstrated success in executing to achieve regional sales and marketing objectives in assigned product lines.

Founded in 1915, Welch Allyn is a privately-owned global manufacturer of medical diagnostic equipment leading the industry with a wide range of connected solutions based in Skaneateles, NY USA. With nearly 2,600 employees working in 26 different countries, we focus on the customer and imagine how healthcare will be delivered in the future to develop tools and future-proof technologies. Our customers include physicians’ practices, community clinics, skilled nursing facilities and emergency departments—where 95 percent of patients first seek medical treatment. To learn more, go to

Welch Allyn is an Equal Employment Opportunity/Affirmative Action Employer. Women, minorities, veterans and individuals with disabilities are encouraged to apply to Welch Allyn jobs.

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