Director of Marketing Communications & Events, Office of Economic Development
|Posted on:||Friday, January 27, 2017|
|Organization:||University at Buffalo|
The Director of Marketing, Communications & Events is responsible for the Office of Economic Development’s marketing strategies, marketing communications, and public relations activities – both external and internal – as well as all events, sponsorships and market research/business intelligence. The position reports directly to the Associate Vice President for Economic Development and will work directly with CBLS, CMI and BIG directors on initiatives specific to their entities and programs. This individual leads the marketing team.
Primary Duties & Responsibilities:
The Director manages a team responsible for the development and implementation of communications, events management, public relations and market research/business intelligence for the OED and its affiliated technology-based economic development entities and programs. He or she will coordinate with internal UB entities (e.g., The Center for Industrial Effectiveness (TCIE), the Center for Entrepreneurial Leadership CEL, the Institute for Healthcare Informatics (IHI)), as well as University communications and Government Affairs as appropriate with a focus on showcasing UB’s critical role in spurring innovation, economic impact and workforce development.
Marketing, Communications & PR
Strategy & Market Research
Events & Programming
Administration & Reporting
The successful candidate possesses the below characteristics: